Public caseCRM and commercial operations
Kryn CRM
An evolving CRM handling leads, funnel, inbox, tasks, and executive visibility on a shared foundation serving more than one product front.
.NET 6ASP.NET CoreReactTypeScriptViteQuartzZ-API
Open caseTech Lead • Software Developer
I turn layout, rules, and operations into products that actually work in production.
I work from institutional websites to operational CRMs, connecting front-end, back-end, integrations, and architectural decisions in live products.
Manifesto
My delivery blends product vision, technical direction, and full-stack execution to take software from mockup to real operations, with enough structure to scale without becoming chaos.
Kryn CRM • pipeline, leads, tasks, and conversations in production
HugIn • NR-1, surveys, landing, and B2B mental health operations
AcessoJa • events, tickets, coupons, payments, and validation
Kryn CRM • pipeline, leads, tasks, and conversations in production
HugIn • NR-1, surveys, landing, and B2B mental health operations
AcessoJa • events, tickets, coupons, payments, and validation
Centerclin • institutional site, responsiveness, and direct acquisition
Why me
Product vision with engineering structure to sustain real operations.
Hands-on experience with products already running pipelines, dashboards, landing pages, surveys, admin flows, and sensitive business modules.
Full-stack work across .NET and React/TypeScript codebases, including payments, WhatsApp, queues, admin configuration, and operational workflows.
Ability to take visually strong products, structure the experience better, and sustain delivery with clearer architecture underneath.
featured in the portfolio
4 frentes
Operational CRM, events, occupational health, and mental-health compliance.
from interface to back-end
Front + Core
UX, commercial pages, admin panels, APIs, jobs, and integrations.
decisions guided by real usage
Prod-first
The focus is turning strong visuals into operations that survive day-to-day use, not just demos.
Featured work
Cases that turn operational complexity into reliable product.
Selected cases showing technical depth, product direction, and real-world delivery.
Public caseEvents and access control
AcessoJa
A product built around event discovery, ticket selling, batch control, and validator operations in real usage scenarios.
.NET 6ASP.NET CoreReactTypeScriptViteCieloSicoob
Open case
Public caseHealthTech and corporate compliance
HugIn
A digital front that combines commercial acquisition, organization-level configuration, and survey flows linked to psychosocial risk management and NR-1.
Next.jsTypeScript.NET 8Landing pagesPesquisa NR-1CieloSicoob
Open case
Public caseOccupational health and digital presence
Centerclin
A digital presence project for an occupational-health clinic, with a clear commercial structure, service blocks, and direct WhatsApp CTA.
Responsive UIWhatsApp CTAConteudo institucionalConversao local
Open caseCapabilities
Engineering, architecture, product, and execution on the same axis.
Technical leadership
Reusable foundations, architectural direction, and team acceleration without losing consistency.
Software architecture
Modular modeling, separation of concerns, integrations, and safe evolution for products in production.
Impact-driven execution
Pragmatic delivery focused on business outcomes, operational reliability, and user experience.
CRM and commercial operations
Funnel, leads, tasks, inbox, dashboards, and team workflows in operational products.
Events, ticketing, and validation
Purchases, batches, coupons, promoters, payments, and access control under high-usage scenarios.
Health, institutional presence, and compliance
Authority websites, acquisition landings, NR-1 configuration, surveys, and admin journeys.
Case library
Large production projects cannot be explained with a stack list.
The focus here is context, architectural decisions, role, and real impact.
CRM and commercial operations
Kryn CRM
An evolving CRM handling leads, funnel, inbox, tasks, and executive visibility on a shared foundation serving more than one product front.
CRMPipelineWhatsAppDashboard
Read full caseEvents and access control
AcessoJa
A product built around event discovery, ticket selling, batch control, and validator operations in real usage scenarios.
EventosIngressosPagamentosValidacao
Read full caseHealthTech and corporate compliance
HugIn
A digital front that combines commercial acquisition, organization-level configuration, and survey flows linked to psychosocial risk management and NR-1.
HealthTechNR-1LandingAdmin
Read full caseOccupational health and digital presence
Centerclin
A digital presence project for an occupational-health clinic, with a clear commercial structure, service blocks, and direct WhatsApp CTA.
SaudeInstitucionalResponsivoLead Gen
Read full caseFinal CTA
If the challenge demands technical clarity and real delivery capability, I step in to unlock it.
Positioning, architecture, execution, and continuous evolution for products that need to work in production.